What Are Internal Links?
Internal Links are connections between pages on the same website. They guide visitors to related information and help search engines discover and interpret a site's content structure. An internal link usually uses descriptive anchor text, points to a relevant page, and supports navigation between service pages, location pages, blog articles, and other useful resources.
Quick Facts About Internal Links
Category
On-page SEO element
Used for
Navigation and content discovery
Common confusion
Different from external backlinks
Also called
Internal linking
Often discussed with
On-Page SEO
Key Takeaways About Internal Links
- They connect pages within the same website.
- Relevant anchor text gives each link useful context.
- Internal links are not backlinks from other websites.
How Internal Links Works
Internal Links work by connecting one page on a website to another page on the same website. The linked page should relate to the surrounding content, while the anchor text should describe what the reader will find. This gives visitors a clear next step and helps search engines understand how topics relate across the site.
Related glossary terms: Anchor Text, Breadcrumbs, Orphan Page.
A service page might link to a closely related guide, a location page, or a relevant contact page. Site owners can review links through the navigation, page content, breadcrumbs, and content audits. A useful check asks whether important pages receive relevant links and whether any valuable page has become an Orphan Page. Clear linking also helps distribute attention across connected content without forcing unrelated links into a page.
Expert Note
When we review internal links, we map each important page to related services and supporting content. We check that anchor text describes the destination and that links lead to useful, working pages. Our team also looks for orphaned pages and links that send visitors into an unclear path.
Internal Links in Practice: A Real-World Example
A Brisbane electrician's switchboard upgrade page could link to a related page about electrical safety inspections. The link gives readers a clear next step and helps search engines connect the two services.
Related Services
Related Terms
Anchor Text
Anchor Text is the visible, clickable wording of a hyperlink. Anchor Text tells users and search…
Breadcrumbs
Breadcrumbs are a secondary navigation trail that shows a page’s position within a website hierarchy. They…
Orphan Page
An Orphan Page is a webpage with no internal links pointing to it from other pages…
Keyword Cannibalisation
Keyword Cannibalisation is an SEO problem where multiple pages on one website target the same or…
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