What Is Schema Markup?
Schema Markup is structured data added to a webpage to describe its content in a format search engines can interpret. The markup identifies entities such as services, businesses, products, events, or reviews. Search engines may use these details to understand a page and present enhanced search results when the content meets their requirements.
Quick Facts About Schema Markup
Category
Technical SEO
Used for
Describing webpage entities
Common confusion
It does not directly change rankings
Also called
Structured data, Schema.org Markup
Often discussed with
Technical SEO
Key Takeaways About Schema Markup
- Schema Markup describes page entities in machine-readable form.
- Correct markup must match visible page content.
- Schema Markup does not guarantee enhanced search results.
How Schema Markup Works
Schema Markup works by adding structured information to a webpage's code. The information labels items such as a local business, service, address, or review. Search engines read these labels alongside the visible page content, then decide whether the page qualifies for a richer search result.
Related glossary terms: Breadcrumbs, Local Pack, Search Engine Results Page.
Schema Markup differs from a title tag or meta description because it describes entities and their relationships in more detail. The code must accurately reflect the page. For example, a service page can identify the service provider, service area, and service type when those details appear visibly on the page. Validation tools can check the markup's format, while search performance provides a separate view of its practical outcome.
Expert Note
When we work on Schema Markup, we match each property to visible, relevant page content. We check the code for syntax issues and compare the marked entities with the page's title, service details, and business information. Our team also reviews whether the markup supports the page's actual purpose.
Schema Markup in Practice: A Real-World Example
A Brisbane electrician's emergency electrical service page may use Schema Markup to identify the trade business, the service offered, and the service area. The visible page content must support each marked detail.
Related Services
Related Terms
Breadcrumbs
Breadcrumbs are a secondary navigation trail that shows a page’s position within a website hierarchy. They…
Local Pack
Local Pack is a search result feature that displays nearby businesses for location-based queries. It commonly…
Search Engine Results Page
Search Engine Results Page is the screen a search engine displays after processing a query. A…
Title Tag
A title tag is an HTML element that identifies a webpage with a concise title. Search…
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